Emotions are powerful things. If you really want to have an impact with your video marketing campaign, then your most effective tactic is to take control of your viewers’ emotions, if only for a moment, and evoke a specific feeling in them. If you can create video storytelling that builds emotion, then you can get your audience more […]
Visual Storytelling – Does Branded Video Really Work in Marketing?
If you’re serious about marketing success, than you’re constantly on the lookout for new content ideas that boost engagement with your audience. You’ve got a blog that you post to regularly, and you’ve created a few e-books and white papers. But if you really want to be at the forefront of brand storytelling, then there’s […]
Visual Storytelling: No Story Too Small to Connect Emotionally
One of my favorite things to do, any day, any time, is watch my son play basketball. Any parent who has kids in sports knows it can be one of the most stressful experiences, too. As parents, we hang on every shot, move, turnover, free throw, victory and defeat. So to chill at the games, […]