Short answer: No! If you are sitting in a conference room, planning with your marketing teams to literally create content with the goal of “going viral,” it’s time to pull the plug on the idea. Run for the hills. You’re wasting time. Here is why.Planning viral content is just like you trying to make somebody love […]
5 Common Social Media Mistakes
Social media has proven time and again to be tricky for brands and companies to navigate. How does a brand act sincere, of the moment and appropriately in the lightening fast world of social media? Especially when the conversation explodes over hot-trending topics. Just last week, several brands quickly and unsuccessfully reacted to the sudden […]