Brand identity is an initiative stakeholders typically leave to the marketing department, but it’s still critical to understand why that department focuses on social media content strategy. The fact is that social marketing works, when done properly. And, from the ROI lens, it’s a winner due to lower costs as compared to sponsored ads. If you’re not […]
6 Things About Social Media Your Boss Wants to Know
We all know that having a social media presence is good business, but with 71% of brands still listing “brand awareness” as their primary social media objective, it’s clear there’s a struggle to tie social into bottom line results. It’s time to convince your boss to move beyond thinking of social media as a modern day yellow […]
5 Common Social Media Mistakes
Social media has proven time and again to be tricky for brands and companies to navigate. How does a brand act sincere, of the moment and appropriately in the lightening fast world of social media? Especially when the conversation explodes over hot-trending topics. Just last week, several brands quickly and unsuccessfully reacted to the sudden […]
3 Social Media Branding Lessons From “Damn Daniel!”
Got to admit it, I get a kick out of “Damn Daniel.” First, it’s funny. Second, it’s catchy– you can’t get the “damn” thing out of your head. Third, these kids are smart, or at least have the gut instinct to figure out what works for building a brand in social media. If you missed it, […]
Social Media Survival Guide! 5 Ways to Feed the Social Media Machine
In a recent social strategy sit-down with a new client we discovered something amazing. Reluctanty, it was admitted that the social reins had been handed over to the CEO’s 17-year-old son. This may not be a bad idea if your target market is the high school crowd (theirs isn’t). Having a teen manage your tweets has its […]