It’s clear that content marketing is one of the most effective methods of brand promotion you can adopt. You’ve seen the potential that high quality content has to yield incredible results, in terms of website traffic, lead generation, and ultimately conversion to sales. But even so, “content marketing” isn’t some magic spell that you can […]
5 Content Marketing Metrics Your Boss Needs to Understand
It’s probably not the most glamorous part of your job, but watching over your metrics is an essential task for all marketers. The numbers tell the story behind your content: whether it’s generating qualified leads, who’s sharing what and where site traffic is coming from – among many other things. Perhaps most importantly, content measurement […]