Many people think that marketing and branding are about creating an image: the Nike swoosh, the McDonald’s golden arches… something simple, that your customers can instantly associate with your brand. But an image is only part of it. What really matters is the story behind the image. What do people think of when they see […]
9 Steps to Creating a Content Machine That Delivers Results
It’s clear that content marketing is one of the most effective methods of brand promotion you can adopt. You’ve seen the potential that high quality content has to yield incredible results, in terms of website traffic, lead generation, and ultimately conversion to sales. But even so, “content marketing” isn’t some magic spell that you can […]
What Brand Lifestyle Content Looks Like
These days, every brand is implementing some form of content marketing into their brand promotion strategy. From multinational corporations to microbusinesses, most brands connect with their audience on Facebook, Twitter, Snapchat, a YouTube channel or blog. It’s obvious that content marketing is the way to communicate with your customers. But the question is, with all that content out there, […]
3 Common Storytelling Mistakes Marketers Make
Storytelling can be a valuable tool in content marketing. To attract customers and gain their trust, it can be useful to tell personal stories that speak to them. Stories can keep readers from skimming past information and keep them interested. Even though storytelling with content can be a helpful marketing method, many people make mistakes […]
Chewbacca Mom Redux: Can Brands Really Plan Viral Content?
Short answer: No! If you are sitting in a conference room, planning with your marketing teams to literally create content with the goal of “going viral,” it’s time to pull the plug on the idea. Run for the hills. You’re wasting time. Here is why.Planning viral content is just like you trying to make somebody love […]
Content Lasagna: Our Recipe for Content Success
Followers of Radioactive Content have no doubt caught on to one of our common mantras–focus on quality content over quantity. We also hear clients express this concern over and over: There are so many digital platforms for brands to feed– marketing budgets are stretched thin! Bringing up this question: Can quality content be achieved with so many social […]
9 Signs You Should Invest in an Inbound Marketing Strategy
When it comes to your business, it can be complicated to figure out what parts need work. Even when you can identify some problem areas, it can be difficult to know what to do. Sometimes all that needs to change are your marketing practices. Marketing has been changing. Now the buyer is in control of […]
5 Common Content Marketing Mistakes
We all make mistakes. That’s just a part of life, right? The key is to learn from them! Content marketing isn’t any different. Sure, you may have made a few of the mistakes listed below (we have!), but it’s only a problem if you don’t adapt. Once you know the most common mistakes, it’s easy to […]
Social Media Survival Guide! 5 Ways to Feed the Social Media Machine
In a recent social strategy sit-down with a new client we discovered something amazing. Reluctanty, it was admitted that the social reins had been handed over to the CEO’s 17-year-old son. This may not be a bad idea if your target market is the high school crowd (theirs isn’t). Having a teen manage your tweets has its […]
21 Ways to Turbo Charge Your LinkedIn Profile
I received a LinkedIn message from a long-time friend who goes way back to my drippy-nose, knee-skinned days in Milwaukee. The message was simple: “Hey Rocket Man! I am looking to update my LinkedIn. Would appreciate you taking a look at my current profile. I need your help to make me more marketable as I enter […]