Your content calendar or editorial calendar, whatever your preference, is a roadmap to what your brand stands for. What your brand feels in its soul is worth talking about. Sharing. What it believes in and what it has to say to customers, consumers and the world. In addition to keeping your content running like clockwork, […]
5 Common Content Marketing Mistakes
We all make mistakes. That’s just a part of life, right? The key is to learn from them! Content marketing isn’t any different. Sure, you may have made a few of the mistakes listed below (we have!), but it’s only a problem if you don’t adapt. Once you know the most common mistakes, it’s easy to […]