Brand identity is an initiative stakeholders typically leave to the marketing department, but it’s still critical to understand why that department focuses on social media content strategy. The fact is that social marketing works, when done properly. And, from the ROI lens, it’s a winner due to lower costs as compared to sponsored ads. If you’re not […]
Content Lasagna: Our Recipe for Content Success
Followers of Radioactive Content have no doubt caught on to one of our common mantras–focus on quality content over quantity. We also hear clients express this concern over and over: There are so many digital platforms for brands to feed– marketing budgets are stretched thin! Bringing up this question: Can quality content be achieved with so many social […]