Many people think that marketing and branding are about creating an image: the Nike swoosh, the McDonald’s golden arches… something simple, that your customers can instantly associate with your brand. But an image is only part of it. What really matters is the story behind the image. What do people think of when they see […]
What Brand Lifestyle Content Looks Like
These days, every brand is implementing some form of content marketing into their brand promotion strategy. From multinational corporations to microbusinesses, most brands connect with their audience on Facebook, Twitter, Snapchat, a YouTube channel or blog. It’s obvious that content marketing is the way to communicate with your customers. But the question is, with all that content out there, […]