Orbital Content Strategy - Rocket Man DigitalRocket Man Digital

SEE HOW IT WORKS

Rocket Man Digital’s ORBITAL CONTENT STRATEGY™ makes us different and better. It immediately impacts your business results through better content than your competitors. Six critical steps set your brands up for a successful content strategy and execution. 90 days! Guaranteed.

Discovery

Listen, gather, organize and prioritize
Understand business goals and objectives
Identify KPIs impacting business
Gather competitive insights
Discover marketplace intelligence

Audit

Review and quantify
Audit existing content (digital and other)
Review competitive marketplace
Identify gaps and white space

Strategy

Prioritize and align
Create written content strategy
Implement metric tracking
Deliver voice/tone guidelines
Finalize stakeholder sign-off

Resource

Immediate expertise
Identify project lead
Build content team/expertise
Educate team on brand strategy and priorities

Execute

Best-in-Class Content
Develop data-driven integrated content calendars
Execute production schedule process
Obtain client content approvals

Measure

Driving ROI
Conduct content board meetings
Track and trend KPIs
Scale top performing content
Review/adjust content strategy