CONTENT STRATEGY | B2B

DESCRIPTION: Execute the Orbital Content Strategy for a B2B client wanting to create a clear path to purchase in the digital space.

GOALS: Align and execute on a multi-year content strategy that meets client’s business goals and marketing objectives. Increase targeted business leads and create a differentiated advantage over competition.

RESULTS: Aligned on a multi-year content plan and calendar that increased new sales leads through specific, targeted content in thought leadership and capabilities.