SOCIAL | CONTENT | USER ENGAGEMENT

DESCRIPTION: Recipe Madness Championship food bracket was created to capture heavy recipe search traffic during the NCAA March Madness tournament.

GOAL: This isn’t just another bracketology stunt. It’s a fun way to engage brand fans to vote for their favorite recipes while building more traffic to brand sites.

RESULTS: The 4-week campaign drew thousands of voters via social media. Repeating this program in 2015 was a slam dunk! The Recipe Madness contest bracket was named by LonelyBrands blog as one of the best branded “Final Four” campaigns. Other brands joining World Kitchen: Dove, Oreo and Capital One.