Social media is factored into the price of doing business today. But tossing out tweets, vines, posts and status updates without any thought or knowledge of who you’re trying to reach and how you’re communicating can be a disaster. You need to know your channel, your audience and target your social content directly to them.
QUESTIONS ANSWERED IN THIS BLOG:
- Is there a comprehensive list of ALL social media platforms?
- What questions should you answer first to make social media work harder for you?
Polish Your Social Media Skills (Again!)
There so many social media platforms available to content marketers, you better have a great idea of where your audience consumes its digital content before diving into a social media content strategy. Twitter, Facebook, Instagram, Periscope, Snapchat…the list goes on and on and on. Believe it. 60 Second Marketer compiled a list of 52 social media platforms worth knowing. The best part is they promise to update it frequently.
Once again, it is important to consider who is looking for your educational and valuable content before creating channel-specific content. In fact, we rarely create channel-specific content. We tailor content for the channel. Reuse is important; it is vital. But knowing the channel you’re targeting and writing for is just as critical. Something generated for Twitter shouldn’t necessarily be copied and shared with your Facebook audience.
Rocket Man Digital conducts proprietary social media analysis and reviews the insights before we create social media strategy for a brand or company.
By taking time to mine social analytics, we get the answers to these 3 questions:
- What topics are being talked about?
- What content is driving shares?
- What formats and content types are being consumed?
What else is hot in social media?
- Facebook will begin letting companies contact them for publishing rights, creating another area for content growth.
- Visual search on Pinterest! As we said in point No. 3, it is a visual world.
- Short, compelling videos for social media have huge traction: Vine, Facebook, Instagram.
- Consumers are now turning to social media platforms to search for information instead of traditional search engines.
One way to jump on these trends? Make sure you are appropriately sharing content across social media platforms, making it available where people want to find it.