It’s a wrap. Four weeks into 2016, we knew most New Year’s resolutions have gone out the window. It was the perfect time to share the Top-5 Hot Content Trends that will make a difference for your business in 2016.
Here’s the last of our series, focusing on “Mobile Content First.’ But don’t worry if you missed the previous 4 hot trends covered over the past week. We’ve included links at the bottom so you can read them all.
If you’re already doing lots of content initiatives, or your bandwidth is flat out stretched to the limits, take a look at our list of hot trends to focus your content laser. It’s a good start to hedging your bets for what will make a difference as you head into 2017 planning. Sure, some of these can go up in flames like a hoverboard, but we’re quite sure if you ignore them all, you’ll find yourself chasing your competition as the calendar flips to next year.
QUESTIONS ANSWERED IN THIS BLOG:
- Why is mobile optimization so important?
- Why do mobile-friendly practices make an impact on search results.
Mobile First
We use our phones for everything these days—except making phone calls. U.K. researchers, way back in 2014 found that phones were used for texting, surfing the Net and as an alarm clock much more frequently than for phoning friends and relatives. And, that trend has easily taken hold in the U.S. Here are some visuals and facts, from separate sources, that support that mobile content is hot, hot, hot!
(Source)
- For 2016, the number of smartphone users in the U.S. is estimated to reach 207.2 million, and 2 billion users worldwide (Source)
- Around 80% of Internet users search via their smartphones (Source)
- Average smartphone conversion rates are up 64% compared to the average desktop conversion rates (Source)
- On average, each mobile search triggers nearly 2 follow-up actions (Source)
You Better be Responsive!
So, this one is a no-brainer. If your content isn’t viewed beautifully on mobile devices, it’s time you work on building a responsive content machine that is optimized for all devices. Mobile marketing is the leading trend this year.
In April last year, Google changed the way results appear based on websites deemed mobile-friendly. Content that is easily viewed on mobile devices will be better optimized for Google. Use this Mobile Friendly Test Tool, provided by Google, to check if your site is effective.
People are using their desktops less for searching, reading and watching videos, opting for their mobile companion to do all that work. If your content doesn’t fit the mobile world, hop to it. More than 50% of the content created by Rocket Man Digital today is viewed on mobile devices. By next year, that is nearly guaranteed to increase!