Got to admit it, I get a kick out of “Damn Daniel.” First, it’s funny. Second, it’s catchy– you can’t get the “damn” thing out of your head. Third, these kids are smart, or at least have the gut instinct to figure out what works for building a brand in social media. If you missed it, […]
Social Media Survival Guide! 5 Ways to Feed the Social Media Machine
In a recent social strategy sit-down with a new client we discovered something amazing. Reluctanty, it was admitted that the social reins had been handed over to the CEO’s 17-year-old son. This may not be a bad idea if your target market is the high school crowd (theirs isn’t). Having a teen manage your tweets has its […]
Do You Know Your Customer? Show Me!
I’m just going to say it: I’m not sure you know your customer like you think you do. It’s one of the most important parts of any marketing campaign. Without knowing the customer, who is your target? Are you just creating content in hopes that someone, somewhere will like what you write? I hope not, […]
How Can Your Business be a LinkedIn Power User?
It all begins with a LinkedIn Company Page. As many companies and professionals have already realized, LinkedIn is one of the social media giants that can greatly affect your business success. Screw it up and you’re screwed! Visibility on the site is important not just to find employees and expand your professional network. While this […]
5 Reason Consumers Follow Brands
As the digital world becomes more congested, capturing and holding consumers’ attention can be a challenge for many brands. But if your marketing team takes time to come up with a plan that keeps your brand relevant, interesting and relatable to your valuable customers, this daunting task becomes much easier. First, however, you need a […]
3 Essentials Every Inbound Marketing Campaign Needs
The modern age of digital marketing has taken over. We’re officially a part of the future. Traditional marketing practices are no longer a practical option, or even a wise way to spend precious marketing dollars. Buyers have all the power. People begin their journey to your brand, product or company online. The doorway: Content. They may […]
21 Ways to Turbo Charge Your LinkedIn Profile
I received a LinkedIn message from a long-time friend who goes way back to my drippy-nose, knee-skinned days in Milwaukee. The message was simple: “Hey Rocket Man! I am looking to update my LinkedIn. Would appreciate you taking a look at my current profile. I need your help to make me more marketable as I enter […]
Visual Storytelling: No Story Too Small to Connect Emotionally
One of my favorite things to do, any day, any time, is watch my son play basketball. Any parent who has kids in sports knows it can be one of the most stressful experiences, too. As parents, we hang on every shot, move, turnover, free throw, victory and defeat. So to chill at the games, […]
Mobile Content First: Hot Content Trend of the Day
It’s a wrap. Four weeks into 2016, we knew most New Year’s resolutions have gone out the window. It was the perfect time to share the Top-5 Hot Content Trends that will make a difference for your business in 2016. Here’s the last of our series, focusing on “Mobile Content First.’ But don’t worry if you […]
Polish Your Social Media Skills (Again!): Hot Content Trend of the Day
Social media is factored into the price of doing business today. But tossing out tweets, vines, posts and status updates without any thought or knowledge of who you’re trying to reach and how you’re communicating can be a disaster. You need to know your channel, your audience and target your social content directly to them. […]