You’re reading this. Actually reading this! Amazing, considering the most swooned over content in the digital space today is video content. And for a good reason supported by a boatload of stats, surveys and infographics you’ll see below. It’s also the reason Rocket Man Digital’s video production and creation has grown to a significant (very significant!) chunk of our business in just a few years!
Haven’t captured your story for all to see and hear? It’s a good place to hedge your bet for 2016 and for years going forward.
QUESTIONS ANSWERED IN THIS BLOG:
- Why should video marketing be part of your content strategy in 2016?
- Does video content deliver ROI?
It’s a Video World
No new news here: videos are one of the fastest-growing, most effective forms of content. Want visual proof? Here are some stats and visuals from a variety of sources that confirm this “Captain Obvious” trend:
(Source)
- 52% of marketing professionals worldwide name video as the type of content with the best ROI. (Source)
- Shoppers who view video are 1.81X more likely to purchase than non-viewers. (Source)
- Using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%. (Source)
- Midway through 2015, mobile video plays exceeded 44%—up 74% from 2014 and up a whopping 844% since 2012. (Source)
The takeaway: Video is entertaining—a quick way for consumers to get information and flat out grabs attention. While YouTube (a Google company) owns the video space, Facebook is flexing some serious muscle in the video space, too. Are you ready?
“Facebook’s video traffic has reached 4 billion daily views, making the social network YouTube’s first real rival in online video.” (Source)
Overall, visuals are the ticket to driving engagement. Don’t take our word for it. Check out this list of 37 Visual Content Marketing Stats from our partner HubSpot. Then look at your content plan and figure out which ideas can juice up content engagement. Pretty sure video will be right there at the top of the list.